Jordan Bastille

The Jordan brand is making their mark in

Europe this November by opening a

Jumpman store in the heart of Paris. The

SET AMS team has partnered with

Jordan in various ways for the past year

helping them bring this concept to life.

Our main focus has been to elevate

Jordan’s in-store service proposition. We

did this by developing the consumer

journey and offering for the Atelier Jordan,

a brand studio within the store, a “makers

lab” if you will, solely focused on

customization.

Upon entering the retail space, the

consumer is welcomed and subtly guided

to the Atelier by athletes wearing

customised apparel and 'Flight Cards'

next to customizable items. These cards

highlight the possible choices such as

laser engraving sneakers or heat

pressing a tee, inviting the consumers to

select an item and experience the

customization journey.

The whole experience is elevated to a

premium level through the use of quality

order cards that serve as collectible take

aways for the consumer housed in an

envelope with custom gold Jumpman

stamps once the order is complete.

We also created the Atelier Handbook

which is a luxury book that introduces the

idea of customization and creates a

comprehensive overview with all things

customization in one place. Through

beautifully shot photography (most of

which we shot here in the studio!) hand

drawn illustrations alongside easy to

navigate copy, we provide examples of how

embellishment enhances the product, and

deepens their relationship with the brand

in a personal way.

The highlight of the project will be seeing a

year's worth of planning and development

come together as we train the staff on how

to deliver this journey in a superior way.

JORDAN BASTILLE

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Client: Jordan
Design: Jordan
Customization Design: SET Creative
Team: SET Creative, Jordan
Photography: Jordan, Jeremy Fenske
My Role: Senior Project Manager

Architectural Design Coordination and Permit Drawing Submittals to Paris Council // Customization Integration and Machine Spec'ing, Sourcing // Customization Design Management and Implementation // Customization Consumer Journey Training // Client Management // VDD Implementation // 3rd Party Vendor Management for Implementation //

Project: The Jordan brand is making their mark in Europe this November by opening a Jumpman store in the heart of Paris. The SET AMS team has partnered with Jordan in various ways for the past year helping them bring this concept to life. Our main focus has been to elevate Jordan’s in-store service proposition. We did this by developing the consumer journey and offering for the Atelier Jordan, a brand studio within the store, a “makers lab” if you will, solely focused on customization. Upon entering the retail space, the consumer is welcomed and subtly guided to the Atelier by athletes wearing customized apparel and 'Flight Cards' next to customizable items. These cards highlight the possible choices such as laser engraving sneakers or heat pressing a tee, inviting the consumers to select an item and experience the customization journey. The whole experience is elevated to a premium level through the use of quality order cards that serve as collectible take aways for the consumer housed in an envelope with custom gold Jumpman stamps once the order is complete. We also created the Atelier Handbook which is a luxury book that introduces the idea of customization and creates a comprehensive overview with all things customization in one place. Through beautifully shot photography (most of which we shot here in the studio!) hand drawn illustrations alongside easy to navigate copy, we provide examples of how embellishment enhances the product, and deepens their relationship with the brand in a personal way. The highlight of the project will be seeing a year's worth of planning and development come together as we train the staff on how to deliver this journey in a superior way.