EC16 CUSTOMIZATION

• Client:   Nike
• Design:   Nike 
• Photography:   Jeremy Fenske
• My Role:   Senior Project Manager   

Client Management // 3rd Party Vendor Management and Coordination // Customization Implementation                                                                                                                                                                 

Project:   Nike wanted to create an experience that celebrated football, speed and innovation.  This was a temple that housed unique experiences to connect with the consumer like never before. Showcasing their products, athletes, and the Mercurial Story all through the lens of Speed and Innovation.  Also highlighting and confirming Nikes part in historic football moments and how it is sewn into the culture of the game.  This activation was developed to bring the consumer closer to the athletes they admired and to begin a new relationship with the brand.

Along with developing the overall consumer journey and physical platforms, we built a customization offering that was made to celebrate Jersey Culture. Enabling football fans to have their Jersey’s and shoes personalized.