Nike Sole Collector

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Client: Nike
Design: Nike
Team: Guild
Photography: Sheena Bonner
My Role: Senior Project Manager

Client Management // Creative Management // Onsite Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project: A publicity event for Penny Hardaway at Niketown Las Vegas.

Over $2000 in pennies were sourced from local banks across the Los Angeles area.

Every penny was vigorously scrubbed and polished before being set into custom jigs and turned into multiple thirteen 4’x 8’ panels of pennies! Each panel was then ran through a custom printing technique and spotlighted highlighting shots of Penny Hardaway in action. Along the interior of the Players Lounge, custom museum style displays were designed to showcase Penny Hardaway memorabilia from his years as an athlete and a center stage was then created with a custom penny backdrop for the event.