UNLIMITED AMSTERDAM

• Client:   Nike
• Design:   Nike, SET AMS
• Photography and Video:   Jeremy Fenske
• My Role:   Senior Project Manager

Client Management // Internal Team Management // 3rd Party Vendor Management //                                                                                                                                                                                                                                       

Project: In celebration of the 2016 Olympics, Nike sought to leverage having the Track and Field athletes in Amsterdam and honor the brands heritage while celebrating it’s newest innovations at the Westergasfabriek, one of the most eclectic and cultural hubs in the city. This event was a destination created to host Athletes, Media and Consumers to launch the Unlimited campaign in Amsterdam as well as to show Nike’s commitment to athletes by showcasing them at the center of their heritage and as the catalyst for future innovations.

This was an energetic hub that surprised and inspired consumers by visually telling the story of Nike and the Olympics through the lens of the athletes. The space was designed around the distinct language of the running track, thread together by the new Volt+ colorway which wrapped around the innovative ferro fluid display in the center.