JORDAN, LES HALLES

  • Client:   Jordan
  • Design:   Jordan
  • Team:   SET Creative
  • Photography:   Nike, Jeremy Fenske
  • My Role:   Senior Project Manager                                                                                                                                                                                                                                              

Project:   The Nike Les Halles boutique is located a stone's throw from the Georges Pompidou Center and the Forum des Halles in the heart of Paris.

In alignment with the Jordan Brand activation Palais 23 at Palais de Tokyo, this existing store was gutted and re-invented to better align with the brand image and to bring focus to the sport of basketball, elevating Nike Basketball and Jordan brand.