NIKE SB REFRESH

• Client:   Nike
• Design:   Nike  
• Team:   Guild  
• My Role:   Senior Project Manager

Client Management  // Creative Management // Onsite Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project:   Revamping of SB brand identity and fixtures for four pinnacle Nike stores. New York, Las Vegas, Chicago and Santa Monica.

The look and feel of Nike SB was taking on new texture and a new color pallet. With a focus on concrete fixtures and smooth clean lines came a new direction for several stores and eventually nation wide.  For New York we created a large custom roll door made of layers of powder coated and hot rolled steel to create a dynamic entry way along with a collection of concrete platforms used to create a display island for product and mannequins.  TV walls, graphics and street style railings were all incorporated into the space to create a connection to skate life while keeping it pure and simple.

These treatments from NY were then used a few months later when we gave the Las Vegas, Chicago and Santa Monica stores a facelift as well. We created, shipped and installed several concrete platforms, digital app walls and graphics that created a cohesive new look for the SB brand at the Nike Pinnacle locations.