Oakley Disney Springs

The Jordan brand is making their mark in

Europe this November by opening a

Jumpman store in the heart of Paris. The

SET AMS team has partnered with

Jordan in various ways for the past year

helping them bring this concept to life.

Our main focus has been to elevate

Jordan’s in-store service proposition. We

did this by developing the consumer

journey and offering for the Atelier Jordan,

a brand studio within the store, a “makers

lab” if you will, solely focused on

customization.

Upon entering the retail space, the

consumer is welcomed and subtly guided

to the Atelier by athletes wearing

customised apparel and 'Flight Cards'

next to customizable items. These cards

highlight the possible choices such as

laser engraving sneakers or heat

pressing a tee, inviting the consumers to

select an item and experience the

customization journey.

The whole experience is elevated to a

premium level through the use of quality

order cards that serve as collectible take

aways for the consumer housed in an

envelope with custom gold Jumpman

stamps once the order is complete.

We also created the Atelier Handbook

which is a luxury book that introduces the

idea of customization and creates a

comprehensive overview with all things

customization in one place. Through

beautifully shot photography (most of

which we shot here in the studio!) hand

drawn illustrations alongside easy to

navigate copy, we provide examples of how

embellishment enhances the product, and

deepens their relationship with the brand

in a personal way.

The highlight of the project will be seeing a

year's worth of planning and development

come together as we train the staff on how

to deliver this journey in a superior way.

OAKLEY DISNEY SPRINGS

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Client: Oakley
Design: SET
Renderings: SET
Team: SET Creative
My Role: Senior Project Manager

Construction Timeline Management // Creative Management // Client Management // Coordination with Architects and 3rd Party Vendors //

Project: Oakley approached SET with an exciting venture of creating and experimental new store at the heart of new complex being built for Disney in Orlando, Fl. This store was to push the boundaries of the Oakley brand and create a new identity for this pinnacle location that would roll out to all new and existing stores in the future. This concept incorporated a pneumatic tube delivery system that would bring custom built sunglasses and apparel from the center glass “Lab” to the consumers once they had designed their own one of a kind assembly of parts thru a specially developed app built into monitors along the perimeter of the store and placed within the display units surrounded by actual product parts.

This project was designed and rendered by SET and Fitch provided architectural drawings and although both Oakley and Disney loved the concept, due to budget constraints within the internal Oakley team this project was cancelled just before drawings were submitted to city of Orlando and Disney for permitting.