SNKRS Xpress LA

NIKE AND JORDAN BRAND PRESENT THE ULTIMATE ALL-STAR EXPERIENCE

  • Client:   Nike
  • Design:   Nike
  • Team:   SET Creative
  • Photography:   Nike
  • My Role:   Senior Project Manager, Production Manager                                                                                                                                                                                    

Project:   As basketball fans from around the world descended on Toronto for the 2016 All Star games, Nike and Jordan Brand celebrated the global game by providing Nike+ members with the ultimate Nike INC. All-Star experience.   SNKRS XPRESS invited Nike+ members to experience the holistic power of Nike and Jordan by offering a curated selection of footwear.

Available by appointment only, consumers found a storytelling wall upon entry with shoes such as Supreme’s collaboration with Nike’s Air Force 1 silhouette, Public School’s collaboration with the Air Jordan 12 model, Nike Air Force 1 Flyknit, Air Jordan XXX, Jordan Cement IV, Kobe 11 Royalty and several other surprise drops. In addition, the overall experience was heightened with a Jason Markk shoe cleaning station while you wait for your purchased pair to arrive in your hands.