NIKE NFL

• Client:   Nike
• Design:   Nike       
• Team:   Guild    
• Photography:   Sheena Bonner      
• My Role:   Senior Project Manager      

Client Management  // Creative Management // Onsite Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project:   In conjunction with Nike’s takeover of the NFL uniform marketand NFL draft, we created a series of NFL activations that highlighted the spirit and momentum of the game as well as the uniforms that sponsored it.  For our first launch activation over 900 footballs were foam filled and screwed together to create a football flag 30’ tall and 20’ wide. The flag was custom painted and reused for several different NFL installations in the Las Vegas space over the course of 2 years.

Light box risers for the 32 mannequin football army were clad in hot rolled steel and 16 bays of vertical light struts were produced and installed to create a stadium lighting effect.  For the Super Bowl we repainted the flag silver and created several custom infinity effect pieces including two 8’ x 8’ mannequin diplays.  For the Unleash Speed jersey launch we created two 16’ x 8’ led tracer walls that were animated to create the effect of high speed tracers as you entered the Players Lounge.