LINCOLN BLACK LABEL

• Client:   Action Marketing
• Design:   Guild  
• Team:   Guild  
• Photography:   Sheena Bonner
• My Role:   Senior Project Manager  

Client Management  // Creative Management // 3rd Party Vendor Management for Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project:   Action Marketing commissioned Guild to create displays for Lincoln that would be assembled in various locations for the Pebble Beach Car Show.   We developed original creative for the layout of these displays by using existing elements as well as creating new ones.

All existing elements were set up in the shop and assessed for damage beforebeing modified for the new creative and specific care was taken for the fact that these pieces would travel on two 5 ton trucks and be packed, unpacked and installed several times over the course of the week.  Each area of the booth features a California company that accented the Lincoln collection pallet including Mutari Chocolate, Artful Gentlemen and Taylor Donsker.